Intimate aesthetic experience is an essential part of life. Whether you’re visiting a new city on vacation, getting ready for a date with a new partner, or heading to a new restaurant with old friends, fresh settings of intimacy are memorable for their new sensations. The neon lights of a sprawling metropolis may fill you with a sense of dazzling adventure; the warm scent of freshly brewed coffee emanating through the air of the cafe may quell the butterflies fluttering in your stomach during a first date; the bustling noise of conversation and laughter in a packed restaurant may let you forget about your worries for a moment. 

As we’ve said, Minné is an aromatic signature; a memento to preserve those noteworthy, nostalgic, and joyful sensations you’ve felt in your life through the power of the olfactory—to articulate your aesthetic memoir. Everyone needs a signature scent for their signature moments, and we believe that finding these scents shouldn’t break the bank either. 

Ideation.   We come across an idea. This can come from anywhere—inspiration from a classic book, a stroll through the city at night, lounging in the park in the midst of urban bustle, daydreaming while reflecting on art, passing by a coffee shop—we let the ideas spring organically.

Development.   We strive to capture that idea in aromas. We take a holistic perspective to new fragrance design, endeavoring to capture the complexities of intimate environments and whimsical creations in our fragrances, rather than a simple collection of aromatic notes. Thus, we work with our fragrance specialists, artists, chemical scientists, and philosophers to transform abstract sensations into a product with concrete aromatic character. And we don’t claim to be all-natural or organic; like any art, we believe that our formulations should stem from a blend of natural and human-created ingredients. Given the storage and shipping necessary for many organic ingredients that bring about both creative restriction and environmental issues, we use all the ingredients at our disposal to achieve high quality and modest expense.

Creation.   We care beyond the scent itself. Aesthetic creativity engages senses and faculties beyond smell, so we work with our artists and designers to create original hand-drawn labels and art, capture unique imagery and video, and source materials that may best express peculiar and powerful details of our fragrances.

Production.   We put it all together. We work closely with our manufacturers to ensure quality-control and focus on small-batch production to ensure detailed product care. With the guidance of experienced advisors in engineering, manufacturing, and transportation, we want to make sure the deepest amount of care is put into the production process, ensuring superior quality.

Outreach.   We want people we personally know to use our product. We strive to get to know everyone who we’d like to share our product with you—and we want them to be genuine about their thoughts as well. Simply put, we ask them if they’d like to try any of our fragrances, they share it with you if they enjoy it. 

Fulfillment.  Your aromatic memento arrives at your doorstep, now a part of your life.

We’re confident this approach facilitates the creation of a unique perfume that captures and emulates those experiences of your life that you’ve had with those you love and creative flair that stem from your intimate and personal imagination—the aspects of your life that lie beyond words.

So, we invite you to spray one of our fragrances (or two, or three), and join the people you love to reminisce on old memories and make new ones.