In some Old and Middle Germanic languages, minne means a few of things: romance, love, remembrance, and memento, to name a couple definitions. We liked that. We liked that one word could mean similarly beautiful things for many people. And most of all, we liked that each definition possesses an aesthetic character familiar to all of us.

We know all too well how easy it is to get lost in the humdrum of the everyday, and thus, how easy it is to lose minne: to wander from romance, to neglect reflection and remembrance, to forget about the powerful mementos characterizing your undoubtedly distinct—and at times strange—life. While a methodical routine is necessary for life, so is an intimate appreciation of your past and a love for the natural & artistic. These elements of life that originate from imagination, joy, and wonder undoubtedly inspire the details that each of us carefully select in crafting our own aesthetic style.

Minné’s fragrances are a small yet concrete expression of that ethos. The products you put on your body should serve as peculiarities of your larger aesthetic signature, preserving the powerful details and experiences you’ve come to love in nature and the world. Thus, our fragrances serve as a memento for you, crystallizing such details and experiences in reality.

That’s why we care about every aspect of our fragrances and products. Our desire is to care deeply about our creations until they become yours.

Learn about the granularities of our brand’s history and story here.